Customer testimonials, project success stories or case studies can be brought to life with a video of your product or solution being used and talked about by a real person. Being able to see the white of the speaker's eyes lends credibility to your message. Whether the video is a comprehensive documentary style piece or a thirty second clip for your website, a video adds depth and integrity to your story.
A video case study shouldn't necessarily replace it's written counterpart - they should complement each other. People like to gather information in different ways and while video is undoubtedly becoming the audience's first choice, it works well together with a text version that might contain a great deal more technical detail.
If you already have a number of written case studies, why not turn one or more of them into a video? vIT offers attractive discounts for those customers who convert an existing case study into a video version.