Technical and sales demonstrations: Not every prospect is a hot prospect, but you don't want to give them the brush off, just in case. A demonstration video helps you engage a prospect and lets you evaluate their response before putting a sales rep on the road. For the smaller business that may not have the resources to visit every prospect or the cost-conscious organization that's looking to reduce field sales overheads, video is an excellent sales tool. It also serves as a useful training piece for new staff and as a leave-behind at sales calls.
Promotional: Using video to promote your products or services adds a new dimension to your marketing mix. The video may take the form of a TV style commercial or take a more journalistic approach, depending on your needs and target audience. A short video introducing your company, mission, key personnel, products and services is an engaging way to start any presentation or seminar. A professionally produced video adds pizzazz to an event and can easily be integrated with a PowerPoint presentation.