T-Mobile's requirement was for a dynamic, engaging video that could be shown to the staff of every retail outlet in the UK as a way of introducing significant technology changes being considered.
A script was put together during a single brainstorming session with T-Mobile and their consultants, Paul Mason Consulting, and shooting of key interviews took place at their HQ in Hatfield, Hertfordshire. It was decided that a member of store staff would be a good choice to present the video, in order to gain empathy with peers and a further day's shooting at a T-Mobile store in Basingstoke took place. In order to showcase some of the technologies being considered, short 'commercial break' segments were created, in conjunction with the solution vendors, and included in the finished production.
From commission to delivery, the project was blitzed in under two weeks, in order to meet a deadline for a store manager's conference.