In most cases, you will want to know in advance what your video is going to look like. We will work with you to create a look and feel and a structure for the video. This is called a treatment. We can base this on your corporate style guide, if you have one, or to any criteria you set.
There are a few elements to any video that we need to establish up front. Here are some of them:
- what mood do you want to set?
- what typeface should we use for titles and name plates, etc
- what colour and design do you want for lower thirds and backgrounds? (A lower third is the band that appears, usually, at the bottom of the screen when names and other text is displayed, to help separate it from the underlying video. Lower thirds and backgrounds can be animated or static, plain or patterned, made up from other images, translucent or opaque, to suit the style of the production).
- do you want a title segment at the beginning, or launch straight into the story?
- do you want music?
- do you want your logo displayed at all times?
A storyboard is a simple set of drawings and notes that describe what we will see and hear at each scene in the video. Some videos are shot in an observational style, where we shoot whatever happens rather than planning each shot up front. These are not so easy to rigidly define in a storyboard but will be described in the treatment.
During the pre-production meeting we will run through all of these areas with you, to make sure we know what we're doing up front, rather than suffering any nasty surprises.