An event video is a great way of engaging with the people that are not able to attend your seminar, conference or user group meeting.
Your venue holds 100 people - you want to invite 1000. An event video means the unlucky 900 don't have to miss your important messages. User Group meetings are a prime candidate for an event video. It's unlikely that your entire customer base will be able to attend - let's face it, a day out of the office for a busy manager is a luxury these days. A suitably edited video of key presentations, panel discussions and behind-the-scenes interviews allows you to get your message out to a wider audience than you could normally expect to attract.
As a marketing device, giving a video of such events to prospective customers visually demonstrates commitment to your clients.